A lot of cartoons made an impact on me as a child. My first love was The Real Ghostbusters. It’s goofy cast of characters and excitement were plenty of fun and there were interesting toys to supplement the series with, which was pretty much the goal of all cartoons in the 80s. The Teenage Mutant Ninja Turtles would come along and supplant Ghostbusters for me. For several years I was all about the Turtles, with a flirtation with Bucky O’Hare mixed in, though sadly the funky fresh rabbit never made it past 13 episodes.
In 1992 things changed, in more ways than one. My family had just been uprooted moving from the cozy confines of New Hampshire to what felt like a different world down in Virginia. For the first time ever, I was a fish out of water. As I was gearing up to start 3rd grade in a new state, a new town, a new school, I would be tasked with forming all new friendships either at school or in my new neighborhood. It’s not a task I’ve ever been particularly good at. Shy and a tad awkward, I wasn’t outgoing, nor was I particularly talented in anything so I had few ways of attracting people. As a result, my television was sort of my best friend for a time and thankfully I had a new friend in Batman who had just debuted on week day afternoons on Fox Kids, a network I really only knew of thanks to The Simpsons. Batman was all fine and good, and I consumed every episode as it aired (and have since gone on to write about, if you hadn’t noticed), but it never hooked me like Teenage Mutant Ninja Turtles, even though that was a program I found myself outgrowing. What did resonate with me almost immediately though was the cartoon that premiered not long after Batman, I’m talking about X-Men.
The X-Men were known to me in basic terms before the animated series premiered on Fox. About a year prior to the show debuting Marvel had launched a toyline complete with TV spots, even though there was no companion television series to pair it with. I suppose the toys could have been developed in conjunction with the Pryde of the X-Men pilot that had premiered and failed in 1989. The roster was pretty similar, though then relative newcomer Archangel replaced Dazzler in that initial run of toys. Aside from that though, I don’t think I had ever picked up an X-Men comic book and I may or may not have played the side-scrolling beat-’em-up arcade game that was also based on Pryde of the X-Men. And I didn’t even actually catch the sneak peek preview, which aired on Halloween of 1992. I had seen all of the television spots leading up to it and was very interested in the show, but I had tricks or treats to get and wasn’t good at working a VCR.
At school, I would hear about it though. They had cool powers, but people hated them. Why? It seemed like such a foreign concept. One character got arrested and another died! Wow! Perhaps morbidly, I really wanted to see that character death, whom I’d come to know as Morph. Frustratingly, it would be awhile before I finally saw it. Somehow, whenever “Night of the Sentinels: Part 2” was aired on television I would miss it. I wasn’t allowed to stay home alone, since I was only 8, so if my family had plans on Saturday morning I had little say. My mom even enrolled me in CCD, or church school, which convened at 11 on Saturdays, much to my horror. I think I only went to two of those classes before my mom got sick of the revolt each Saturday, finally freeing me to enjoy my new favorite program in relative peace.
In no time I was obsessed, and X-Men was my favorite show for basically as long as it aired. I still have the many toys I amassed during that period in my life, and though I no longer read the comics, I still enjoy revisiting this cartoon. It’s why when I heard that showrunner Eric Lewald was releasing a book all about his experience in making the show and bringing it to television that I had to get a copy. I received a copy last November, and I’m a bit disappointed in myself it took me this long to finally finish it and get to writing this post, but life is hectic.
Previously on X-Men is an account of how this unlikely hit came to be. When Fox premiered X-Men and Batman it was still a fledgling network. The Tracey Ullman Show and Married… With Children got the network its initial audience, and The Simpsons would then establish it as a viable alternative to the big 3: ABC, CBS, and NBC. It was still struggling during the other parts of the day with programming often ending before 11 PM. Recognizing that there was a place for children’s programming, Fox brought together a web of studios and producers in a mostly haphazard manner that somehow led to network dominance. Shows like Bobby’s World and Attack of the Killer Tomatoes were filling out the kids portion of the programming early on, and while it sounds like they did okay numbers, they weren’t going to raise the network’s profile much. It would fall to the superheroes to do that.
Lewald’s book does a great job in capturing those early days while also contrasting X-Men with its daily counterpart Batman. Batman was a show with tremendous financial muscle behind it in the form of Warner Bros. and DC. It was coming off two successful Tim Burton movies and featured a character recognized around the globe. As a result, it was largely an internal production at Warner and Fox got to reap in the benefits. And then there was X-Men, the troubled property that seemingly no one believed in. Thanks to so many television failures by Marvel in the past, there was almost zero enthusiasm for a show based on the property. Margaret Loesch, who formally headed-up television at Marvel and was hired away to run Fox Kids, was one of the few who believed in it. Having failed to get the show going while at Marvel, she knew a producer who she had hired and fired on more than one occasion that could handle the task. That man was Sidney Iwanter, and he produced the show along with many others for Fox Kids. Citing a belief that kids were smarter than network executives gave them credit for, he demanded excellence from the writing staff of X-Men, who were overseen by Lewald. These three probably deserve the most credit in getting X-Men to television and for it being the number one kid’s show when it finally did get there.
The first 200 pages of the 400 page book are devoted to the development process and it’s a fascinating read. Lewald, who had no experience with the X-Men before getting hired to run the show, was entrusted with those initial 13 episodes. He had people at Marvel he could go to with questions, but in a pre-internet world that meant a phone call, fax, or worse. It wasn’t like there was a Google equivalent in 1992. Artist Larry Houston is credited with the look of the series, as he was one of the few onboard who was a fan of the comic. Also the Edens brothers, Michael and Mark, were Lewald’s main contributors in the writing department. Lewald’s wife Julia was also a part in the initial season and contributed to the book as well. It’s very interesting to read as Lewald takes the reader through that initial writing process, and it’s easily the most captivating section of the book. Their approach to character showed in the episodes, so a lot of what is said here was previously assumed. Such as the belief that killing off poor Morph in the second episode would create stakes and pull the viewer in.
If there is an MVP character for the book though it just might be Haim Saban. Saban was a newcomer to television when Fox Kids partnered with him to bring the X-Men to air. Saban collected a fee for those first 13 episodes, but then it was on him to pay the writers and editors. Graz handled the art, while AKOM was contracted to do the animation. Saban is a notoriously cheap man, and reading about all of the accounts of his cheapness is both hilarious and frustrating. It’s well know now, but bares repeating to emphasize how cheap he was that Saban docked the pay for all of the returning writers for season 2. His reasoning? The show was a success, so now more people would want to write for it and therefore he could pay them less. The man is now a billionaire, so obviously he’s pretty good at making money, though he’s also a reminder of a lot of what’s wrong with modern capitalism. The second half of the book is comprised of interviews with the cast, writers, producers, and other executives and almost all of them have a comment about how cheap Saban was, and likely still is.
Many battles took place to bring X-Men to Saturday morning. Some I knew about before reading this book, and others I did not. It’s probably common knowledge that the first episode from AKOM was utter garbage in terms of animation quality. It’s a big reason why the show had to premiere as a sneak preview because the studio couldn’t get them right to premiere in the normal Fall window. A lot of money was spent getting it right, and it almost blew everything up. The original voice cast also had to re-do the initial episodes because the first takes were so bad. Saban, in order to save money, hired Canadian actors to voice the show because they were famously non-union, so casting, supervising, and ultimately editing the audio for the show was cumbersome. Having to send individuals up to Canada in order to re-dub the initial episodes was obviously time consuming.And then there was Stan Lee. Stan Lee is a pretty famous guy. I’m not sure if he’s today more known for all of the comic characters he had a hand in creating or if he’s more famous for being that old guy who cameos in every Marvel film. Stan Lee created the X–Men alongside Jack Kirby in the 60s, but after that initial unsuccessful run, he turned it over to other writers and artists so he could focus on other things. As a result, come 1992 he basically knew nothing about the modern X-Men and yet he insisted he knew what was right for the show. Lewald and Iwanter had to fight with Stan on everything in those development days. He insisted on narrating the episodes, as he had done with previous Marvel television shows, and his approach was entirely wrong for the show they were trying to create. Supposedly, even proposed the premise of the show should be a few members of the team driving around and solving mysteries. They somehow managed to placate him, without really giving him a voice in the show, and eventually he went away as the show moved along through its first season and became a smash hit. The frustration in having to deal with Lee and the many other challenges is felt in reading this and I ached for Lewald even though he’s more than 25 years removed from this aggravation.
That first season was only 13 episodes, a far cry from the 65 episode order Batman received. Fox was so unsure about the property that it wouldn’t commit beyond that, forcing basically everyone involved to move onto other shows. Lewald went on to helm Exosquad with the Edens, and thankfully that too only received a 13 episode order so he was available to return to X-Men when it finally received the full episode order. Others did not, because that’s how television works. If a show isn’t in production, you’re not getting paid. That first season’s decision to present itself in a serialized fashion also presented problems for the network, as production delays on one episode messed up the order of everything. As a result, the network demanded that season 2 be more episodic, but Lewald and his talented team of writers still managed to give it a serialized feel with The Savage Land segments and reoccurring villains like Mr. Sinister and The Friends of Humanity. A wise move, since the serialized nature of that first season is a big reason why it’s so special.
Like the show itself, which I think produced its best work in those first two seasons, the book somewhat suffers from a strong first half that isn’t matched by the second. The many interviews that span roughly 200 pages are informative, but some more than others. The voice cast mostly repeats itself with remarks about how it was fun to work on something that felt different and how they came to understand their roles. The actual writers and producers offer the more interesting nuggets. There’s a lot of praise thrown around which might get tiresome for readers, though they all have reason to praise each other since it’s easy to forget how successful this show was. Especially when taken alongside the production and development hurdles. Of the interviews, I think I actually enjoyed the executive ones the most. Loesch and Iwanter were candid and did a great job of transporting me back to the early 90s and the hurdles they faced in backing this show. It’s fun to read about how close these people were with these characters that meant so much to me as a child. They cared about them, which is ultimately why the show ended up being as successful as it was.
It should come as no surprise that, as a longtime fan of the show, I fully recommend Previously on X-Men to other fans of the show. Even if you were only a casual fan, but tuned into the animated scene at the time, you might enjoy reading this one. It’s fun to read the comparisons of how this show came to be with the experiences these people had with other shows. X-Men was a production mess, a wonderful, beautiful, mess. It was still garnering good numbers when it was cancelled, and one has to assume it was due to costs. By then, Saban had Power Rangers and was able to bring more stuff in house. X-Men had all kinds of hands on it so a lot of people had to get paid, and as we already covered, Saban wasn’t a fan of paying people. Even so, it’s hard to argue that the show was cut-down in its prime or anything, but reading this book and revisiting the show really made me realize how much I’d love to come back to this world. Marvel did launch an X-Men ’92 comic, but it did not satisfy me nor did it read like an episode of the beloved cartoon, rather it felt more like a parody. Marvel is now under the gigantic Disney umbrella and its films basically print money. With the Fox acquisition though, suddenly the X-Men are back in play. Marvel hasn’t bothered with animated films in awhile, though it’s sort of bringing that back with Into the Spider-Verse. Maybe a direct to video follow-up for the 92 X-Men could one day be in play. Pretty please? At the very least, how about a Blu Ray collection with episode commentaries, Disney? The people who created this wonderful show obviously wish to talk about it and they still have a lot to say.